And what they're doing is building on the shape of their product as a differentiator.

As with any kind of fashion, sometimes falls in and out and Crocs is trying to revive their brand. And they really personalize the shoes and it was a really big fashion statement for a while. And historically, it went to young kids, who would put little toys or little, I don't know what they're called, little charms in the shoes. Its a, well, you can see on the slide that is a shape of a shoe and it has little holes in it. And it's kind of fallen a little out of favor. In this example, this is a brand that was very successful for a while. I've been looking for recent examples to try to show, or illustrate, some of the principles that we have in our videos about segmentation, targeting, positioning, and building a brand. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies. Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment.Ĭomplete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.

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